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HALLIE BRAM

At-A-Glance:

Biography

Though a native Clevelander, Hallie Bram spent 8 years living and working in Boston, MA.  While living on the east coast she realized her passion for Cleveland and made it her mission to return and be a part of its revitalization efforts.  She has worked on global, domestic, and local marketing campaigns for clients such as Napster, Cadillac, Stop Handgun Violence, Progressive Insurance, The Cleveland Clinic, and Key Bank.  When she has some free time, Bram enjoys running through the metroparks, sharing a good meal and great conversation with friends, spending time with her family, working on her graphic novel, and taking in some live music or a movie.  Bram attended Emerson College where she earned her BA in Media Communications (with an emphasis in Film) and double minor in Advertising/Marketing/Public Relations and Fiction Writing.

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ERIC KOGELSCHATZ

At-A-Glance

Biography

Eric Kogelschatz holds a Bachelor of Arts in Advertising and Master of Arts in Advertising with an emphasis in research from Michigan State University. He began his career at Ogilvy & Mather on the Ford Customer Service Division account for Ford, Lincoln, and Mercury across all channels. While at Ogilvy he also worked on the United Way, Pulte Homes, and Motorcraft accounts. Kogelschatz then decided to concentrate his career on digital advertising at Modernista! managing all digital work on the Cadillac account. Kogelschatz now works at Marcus Thomas as a Senior Account Executive on the Nestle account managing digital work for the Hot Pockets brand. Kogelschatz has extensively researched the convergence of neuroscience and marketing, digital music innovation, digital technology and urban revitalization. Kogelschatz is also a passionate musician and avid runner; enthusiast of architecture, culture and technology; and advocate for the arts, local businesses, unions and urban revitalization. 2010 SXSW Interactive Festival panel organizer and speaker - "Big Brother in Your Brain: Neuroscience and Marketing" panel.

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