Curiosity and a passion for learning has fostered a perspective on advertising rooted in creativity and strategy for Eric Kogelschatz, and a belief that advertising is a true balance of art and science. A veteran of agencies such as Ogilvy & Mather and Modernista in Detroit and Boston respectively, Eric has worked for clients including Ford, Cadillac, Nestle, Cleveland Clinic and Jolly Rancher. Eric is a creative problem solver, that enlightens and illuminates the creative process with insights and strategy, providing the answers to what consumers are thinking. But also answers the difficult question of why, revealing customer motivations and behaviors, paving the path for opportunities to optimize the customer experience.
Eric holds a Bachelor of Arts in Advertising and Master of Arts in Advertising with an emphasis in qualitative and quantitative research from Michigan State University. He is an experienced market research professional with skills in primary quantitative and qualitative methodologies such as survey composition & implementation, moderation, conducting in-depth interviews, focus groups & projective techniques. He is also experienced in secondary quantitative and qualitative research (Forrester, GfK MRI, Nielsen, Kantar, Competitrack) as well as data analytics (Omniture SiteCatalyst & Google Analytics).
Eric began his career at Ogilvy & Mather on the Ford and Lincoln brands across all channels. While at Ogilvy he also worked on the United Way, Pulte Homes and Motorcraft accounts To concentrate his career on digital advertising, Kogelschatz moved from Detroit to Boston to work for Modernista. There he managed all digital work on the Cadillac account including product launches for the 2008 CTS, 2009 Escalade Hybrid, 2010 CTS Sport Wagon and 2010 SRX Crossover as well as campaigns for NFL Super Bowl XLIV and XLIII, and Tour de France 2009.
Eric also worked at Marcus Thomas as a Senior Account Executive on the Nestle account managing the Hot Pockets brand on programs such as HULU, Facebook, Major League Gaming, Playstation and XBOX. He later worked at The Adcom Group as Director of Strategy and Insights across all companies: Adcom, Optiem, Landau and Uppercut Motion + Sound on brands such as Cleveland Clinic, KeyBank, Sherwin-Williams, Moen, Ridgid, and many more. He built the Insights Department from the ground up. This department integrates the disciplines of research, strategy and user experience. Also, he is the student outreach director at Cleveland State University College of Liberal Arts & Social Sciences School for the partnership with The Adcom Group, managing the internship program, Confessions of Mad Men Speaking Series and curriculum revitalization program. He later worked for Arras Keathley as the Director of Strategy & Insights, where he managed and directed research, strategy and analytics programs for great brands such as GE Lighting, Cub Cadet and Jolly Rancher.
Eric also curated, organized and spoke on the 2010 SXSW Interactive Festival panel “Big Brother in Your Brain: Neuroscience and Marketing” including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive Creative Director, Brand Content Innovation at SapientNitro; and Dr. Danielle Stolzenberg, Assistant Professor of Neuroscience at the University of California, Davis.
In 2008, Eric Kogelschatz and Hallie Bram Kogelschatz founded shark&minnow, an innovation and action collaborative, to bring people together, create conversation, inspire ideas and ignite positive change. In the spirit of ideas worth spreading, shark&minnow organized TEDxCLE, the first ever TEDx event in Cleveland, Ohio to share Cleveland innovation, development and positive change with the world. At TEDxCLE, speakers spanning topics such as healthcare, urban revitalization, art, and product development were united to spark deep discussion and connection amongst speakers and attendees alike. shark&minnow hosted the fourth annual event, TEDxCLE 2013, at the Cleveland Museum of Art on Thursday, March 21, 2012 to a sold-out audience. Other clients include Kent State University Cleveland Urban Design Collaborative and Cleveland Design Competition.
Awards & Accolades
- 2010 SXSW Interactive Festival. Kogelschatz is perpetually curious, and relentlessly monitors innovations in order to adopt new technologies and optimize strategies on the behalf of clients. This is evident from his involvement in the 2010 SXSW Interactive Festival where he curated, organized and spoke on the panel “Big Brother in Your Brain: Neuroscience and Marketing” including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive Creative Director, Brand Content Innovation at SapientNitro; and Dr. Danielle Stolzenberg, Assistant Professor of Neuroscience at the University of California, Davis.
- Cleveland Magazine’s Most Interesting People 2012
- Crain’s Cleveland Business 40 Under 40 Class of 2012
TED: View my TED profile